Glad you asked!  A black glass jar is not some snobby-coffee marketing gimmick.

There are 2 reasons why a black jar is used.

1.  Black.  Contrary to what you've heard about keeping your coffee supply in the fridge, keeping your dry coffee supply 'in the cold', is not really true BUT keeping it 'in the dark' is the benefit.  In a fridge, your coffee is surrounded by odor and moisture and that's really not ideal especially with any premium coffees.

Store your dry coffee in a dark area.  A cabinet will suffice or in this case, since the jar is black,  keep it on your coffee island for the world to see.

Moisture only needs to be introduced to your dry coffee when brewing, not during storage.

2.  Jar.  Coffee in its bean/ground form is extremely absorbent of odors outside of its container.  If left open, even for a short period of time, it will lose its savor and aroma while in its dry state. 

Especially for the daily coffee drinker, a glass jar is about the best way to retain all that goodness inside until you open it up and use what you need.  Just remember to close that lid snug!  

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With that being said, the black jar in itself makes great presentation as a stand alone gift or used in a gift bag of assorted items.  We recommend using the jar for first time users (sample size) or the 16oz  jars for gifts and special occasions. 

If you're one of our subscribers or use our product on a regular basis, then the refill bag is best deal for you.

There you have it!  That's why we use a black jar to distribute this good stuff!